What is internet marketing?

Internet marketing refers to the process of promoting products, services, or brands using various online channels and strategies. It involves leveraging the power of the internet to reach and engage with a target audience. Internet marketing encompasses a wide range of tactics such as search engine optimization (SEO), social media marketing, content marketing, email marketing, and paid advertising. The goal is to generate leads, increase website traffic, and ultimately drive sales and conversions. By utilizing online platforms and techniques, businesses can establish their online presence, build brand awareness, and connect with customers in a cost-effective and measurable way. Internet marketing has become an essential component of modern business strategies as more and more people are turning to the internet for their purchasing decisions and information gathering.